Huntingdonshire District Council is supporting local businesses with a series of practical workshops to give them the skills to promote themselves more effectively online and want suggestions for what comes next.
In partnership with Cambridge digital marketing agency, Sookio, the first two online workshops focused on social media - the benefits, the essential differences between the main platforms, and the tools you can use to save you time and money.
With over 100 businesses signed up – from retail, tourism, property, food and more – attendees were able to get inspiration from fellow Hunts businesses who are already savvy with social media. A free social media checklist was there to help attendees sharpen up their profiles, and tasks set between sessions helped it all sink in.
"It’s been such a tough year for so many businesses," says Sookio founder Sue Keogh, who co-hosted the workshops with Marisa Crimlis-Brown. "And not everyone has a Nike-sized marketing budget to get things back on track. What we wanted to do was share simple, practical tips that people could put into practice straight away to help them use social media to promote their business and bring in more revenue as things begin to open up again."
The sessions earned plenty of positive feedback:
"It was a good session, very informative and in particular I liked that we discussed local real-life examples. Great idea to include creative and practical homework exercises."
"Very informative and I got a lot out of the content to help take my business on social media forward. Looking forward to the next session!"
"Fabulous workshop! Loved the helpful tips and examples. Thank you for giving me inspiration."
We are keen to look at more ways to support businesses through both the ongoing Think Local campaign and the digital workshops and would love to hear from people in the business community about what would be most useful. People can email firstname.lastname@example.org with suggestions.
The workshops are available to view on our YouTube channel.