Building on the success of an initial initiative in Huntingdonshire District Council (HDC), the reusable period products programme is now being expanded to Cambridgeshire. This initiative is funded by RECAP and is in partnership with Mooncup.
Disposable menstrual products contribute significantly to landfill waste, with the UK producing 200,000 tonnes annually. In 2019 alone, the 180,000 residents Huntingdonshire sent about 260 tonnes of these products to landfill. By offering reusable menstrual cups, the council aims to tackle this environmental challenge by enabling residents to adopt more sustainable habits.
With this initiative, we are hoping to support 1300 women from switching to reusable period products. This will prevent the disposal of about 264 single-use menstrual items annually per person, or about 343,200 items for 1300 individuals per year.
Bryony Rothwell, Waste Partnership Manager at RECAP, stated: "This programme reflects our commitment to waste reduction. By providing such incentives, we're hoping to enable our residents to make sustainable, cost-effective choices."
Emily Smith, Head of B2B, UK & International at Mooncup said: "We are over the moon to have joined ranks with both Cambridgeshire County Council and RECAP. By providing reusable menstrual cups, we're not only just improving accessibility to sustainable health-led products, but we're also helping to ensure that no one is held back by their period."
For more information visit the Mooncup website or contact wasteminimisation@huntingdonshire.gov.uk.